Social Media and Cultural Identity
Learning Objective: Explore how social media influences cultural identity and how individuals can express their culture online in a respectful and meaningful way.
Cultural Context
In Aotearoa New Zealand, social media plays a significant role in how people express their whakapapa (genealogy), tikanga (customs), and mana (prestige). However, it also presents challenges in maintaining cultural authenticity and safety.
Discussion Starter:
How do you see Māori and Pasifika cultures represented on social media? Are these representations accurate and respectful?
Key Concepts
- Cultural Identity: How individuals express their heritage, values, and traditions.
- Digital Footprint: The lasting impact of online activity.
- Cultural Appropriation vs. Appreciation: Understanding respectful engagement with other cultures.
Activity: Analysing Social Media Posts
Task: Choose a social media post that showcases cultural identity (e.g., a Māori haka, Pasifika dance, or cultural celebration).
- Describe how the post represents culture.
- Identify whether it promotes cultural appreciation or risks appropriation.
- Reflect: How could the post be improved to better respect cultural values?
Creating Culturally Safe Content
Guidelines:
- Always credit cultural knowledge sources.
- Consult with kaumātua (elders) or cultural advisors when sharing sacred traditions.
- Be mindful of tapu (sacredness) and noa (everyday) contexts.
Reflection:
How can you ensure your own social media presence respects and celebrates cultural diversity?